A Common Language of Freshness for Perishable Commerce
Making Freshness
Measurable. Visible. Verifiable.
HFS measures product information related to freshness using only a phone camera, enabling every stakeholder in perishable commerce to measure and communicate freshness objectively and consistently
There is no
common language for FRESHNESS
Although freshness drives almost every decision in perishable commerce, there is no shared way to measure, describe, or communicate it. Growers, buyers, retailers, and consumers all interpret freshness differently, leading to higher prices, lower margins, and massive food waste.
How It Works
Capture. Measure. Publish. Verify.
Measure
Vision AI models, pre-trained on millions of tagged images across hundreds of products, measure freshness-related product information within seconds.
Capture
Simply take a picture of the product using your phone camera. No specialized hardware or cumbersome processes are required
Predict
HFS predicts how freshness-related information will evolve over time, providing visibility into future product condition and expected shelf life at every stage of the supply chain.
Apply
HFS enables growers, buyers, retailers, and consumers to use the same freshness information for different purposes. From quality control and procurement to pricing, replenishment planning, and purchase decisions, everyone benefits from a common and objective understanding of freshness.